![]() ![]() Robert Wang says that from the beginning the intention was to let the product speak for itself. The group gained more than 10,000 members in 30 days from mid-October through mid-November, and can see as many as 7,000 posts each day. 2017, Instant Pot's Facebook group had over 750,000 members. The Instant Pot was an unconventional viral marketing success story, with owners often describing themselves as "addicts" or "cult members." The brand was never advertised on TV or in the newspapers, but the word-of-mouth publicity and fanatic fans almost spawned a religion. On June 12, 2023, Instant Brands filed for Chapter 11 bankruptcy after high interest rates and waning access to credit hit its cash position and made its debts unsustainable. The merged company was later renamed to Instant Brands. The Spoon says "(The deal) makes the company the first kitchen tech unicorn of this generation". In April 2019 Instant Pot merged with Corelle Brands, owned by a private equity firm Cornell Capital, which owns kitchen brands such as Pyrex, Corelle, Corningware and SnapWare, for an undisclosed amount of money. In February 2018, five production runs of Instant Pot Gem 65 8-in-1 Multicookers were recalled because they were overheating and subsequently melting due to a manufacturing issue. There were four reported instances of this shock before it was recalled. The defect caused electric current to leak, which could potentially shock the product's user. In July 2015 the Instant Pot Smart-60 cooker was recalled, affecting about 1,140 units in Canada and the United States. This beginning model operated as a pressure cooker, slow cooker, rice or porridge cooker, yogurt maker, sauté/ searing pan, steamer, and food warmer. Robert Wang is credited as the inventor of the Instant Pot. In 2009, Robert Wang, Yi Qin, Dongjun Wang, and one other friend, all former employees of Nortel in Ottawa, Canada, started working on designs for the Instant Pot. In 2022, Prophet Brand Relevance Index® ranked Instant Pot No.6 in the "Top 10 Brands in the U.S.". The brand has since expanded to include non-pressure slow cookers, sous-vide immersion circulators, blenders, air fryers and rice cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device. The multicookers are electronically controlled, combined pressure cookers and slow cookers. Instant Pot is a brand of multicookers manufactured by Instant Brands. ![]()
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